Growth and strategic marketing
I lead data-driven marketing teams that turn audience insight into enterprise value. Through CRM-driven omnichannel strategy and persona-based audience segmentation, my teams have accelerated demand, including a 5x ROI in a heavily regulated environment. Results include an▲814.3% year-over-year increase in Oncology campaign actions, and a▲252% increase in website engagements for a Women's Health campaign. 

Crisis Leadership & Reputation Management
I specialize in high-stakes reputation and crisis communication. When a pandemic-era access crisis pushed daily appointment cancellations from 30% to 70%, I led a three-phase communications plan that cut cancellations by 71% and delivered 208K+ virtual visits in year one. I also served on a national communications team through a major healthcare cybersecurity incident, protecting the local market narrative and maintaining 80% positive news sentiment under intense national media scrutiny. 

Change Management & Organizational Engagement
Lasting transformation requires cultural alignment. I designed internal communication frameworks that reached 19,000+ employees, including an escape-room simulation for clinical education adopted by 154+ hospitals across 45 states, plus one international organization. I bridge technology and people: helpdesk escalations dropped 60% during an enterprise EHR upgrade, and a communications plan for an executive-sponsored revenue cycle program delivered $4M in annualized recurring benefit within eight months. 

Board Governance & Community Stewardship
Beyond executive leadership, I advance industry standards and civic impact through corporate philanthropy. I chair and serve on boards and committees, contributing expertise in brand stewardship, crisis mitigation, and strategic growth, raising $5M in charitable contributions.