Engagement & Scale
Clinical trials management system
New SaaS startup · study registrations doubled in the past decade
Approach
Accelerate pipeline generation and user acquisition for a clinical trial software platform. GTM B2B execution built around a three-phase approach focused on risk mitigation and timeline acceleration. Marketing strategy built on thought leadership, SEO, ABM for CROs, and events and industry presence.
Results
15% MQLs conversion rate
30% RFP win rate
4:1 LTV to CAC
Engagement & Scale
Immigration enforcement
Southeast law firm · Cases expected to increase by 16%
Approach
The goal was to position the firm as a knowledgeable, client-focused authority to grow referrals and retain current clients. Persona-based audience segmentation and SEO focused on ICE activity updates/policy changes, including a resource hub in multiple languages. Full lifecycle client mapping and partner and community referral network.
Results
100% client retention rate
90% CSAT score
300%▲ new clients
Low-paid media due to high-referral relationships
Engagement & Scale
Oncology service-line growth
Regional health system · cancer cases projected to rise 14% by 2030
Approach
Full-funnel, omnichannel plan for adults 40+ and seniors 65+ tied to three goals: new patient engagement, nurse-navigator conversions, and screening-to-care-plan attachment. Condition-specific landing pages, paid search, text and email screening outreach, and paid and earned media.
Results
814%▲ paid search actions YoY (832 consumer actions)
214%▲ provider and location searches YoY (8.2K)
$2.5M earned media value on 1.2M impressions
Engagement & Scale
Virtual care pivot
Prevent pandemic clinic closures
Approach
Daily appointment cancellations jumped from 30% to 70% (about 4,200 of 6,000 visits). Three-phased plan: align internal stakeholders, re-engage patients with canceled visits and engage with non-patients, then ran a full-funnel campaign (SEO, paid search, email, social, reputation management) toward 500 virtual visits per workday.
Results
1,086 → 4,354 patients booked virtual visits in weeks 1 and 2
71% reduction in cancellations
208K+ virtual visits in year one; 7,000 daily outpatient visits reached (18% virtual)
Engagement & Scale
Women's health campaign refresh
Regional health system · search demand near a 5-year high
Approach
Close the gap in women's health to grow volumes and improve preventative care and retention. Persona-based audience segmentation; redesigned landing pages; paid media, social, print, email screening, and new-resident direct mail; and refreshed business development materials and ongoing storytelling.
Results
4.3% higher conversion rate compared to the national campaign benchmark
252% ▲ website engagement YoY (14.2K page views)
113%▲ calls, appointments, and registrations YoY (1,100 consumer actions)
Engagement & Scale
Revenue cycle denials turnaround
Health system faced 25% denial rate vs. 5% benchmark
Approach
Improve financial and clinical outcomes by identifying rev cycle issues. Stakeholder analysis, core messaging framework, and a phased communications roadmap. Process redesign, PDCA cycles, and lean events built clinical-finance collaboration by addressing root causes, leading to effective processes and new workflows.
Results
$4M annualized recurring benefit within eight months
Sustained ongoing work transitioned to operational leadership
Engagement & Scale
Intranet modernization
Health system workforce · platform migration
Approach
A communications audit exposed inconsistent channels, a lack of a "source of truth," and low intranet adoption. Employees co-designed the experience (including voting on the look), with role-based training and a randomized soft-launch pilot.
Results
75% active users in week one
55% less time spent searching for forms and apps
5 min/15% average session length/bounce rate
Engagement & Scale
Year-long anniversary campaign
Multi-campus health system · brand milestone
Approach
One organizing theme carried through a campaign playbook, microsite, paid media (print, out-of-home, social), historical displays, 30+ campus celebrations, and a closing gala.
Results
10.5M paid impressions, plus 2.17M earned (about $5M publicity value)
54.9%▲ brand search YoY
30%▲ improved employee engagement
Engagement & Scale
Game-based clinical education
Academic medical center · nurse residency program
Approach
A multidisciplinary team (bedside nurses, clinical staff, communications) replaced lecture-based seminars with a simulated escape room, supported by trained moderators plus replication guides and tutorial videos.
Results
94%/80% of experienced nurses/residents said it empowered practice improvement
154+ hospitals in 45 states plus one international organization, adopted the model
2 IABC Awards: Best in Show and Employee Engagement