About Me
Kathleen Johansen
Birmingham, AL
Willing to relocate
20 years of experience in marketing and communications leadership in the healthcare and education industries.
Excels in driving growth, acquisition, and retention through customer relationship, omnichannel, search engine, and storytelling marketing strategies.
Directs public relations efforts, managing crisis communications with a 90% positive media sentiment.
Enhances customer experience through the deployment of personalized content strategies across digital platforms.
Skill sets
B2B/B2C marketing
Change management
Consumer experience
Crisis communications
Employee engagement
Event planning
Facilitator
Fundraising/grants
Internal communications
Media relations
Mergers and acquisitions, and divestures
Project management
Spokesperson
Storytelling
Video production
Videos I produced or oversaw a production team.