Resume

EMPLOYMENT HISTORY

Communications Consultant | June 2021-present
Provide strategic communications, market intelligence, and advisory services to nonprofits and consulting and private equity firms on short-term engagements addressing complex business and market challenges.

• Advise clients on market dynamics and competitive intelligence to inform strategic decisions, including market-changing acquisitions.

• Conduct competitor and market analysis, translating research findings into actionable insights and executive-level reports.

• Develop integrated, multichannel communications and mobile-first campaign strategies designed to engage target audiences and drive measurable results.

Ascension Alabama, Birmingham, AL
Regional Chief Marketing and Communications Officer | January 2022-June 2025
Led marketing strategy, corporate communications, public affairs, and sports sponsorships for the Alabama market, spanning 50 hospitals, physician practices, specialty care practices, ambulatory surgery centers, and imaging locations. Partnered with executives and physician leaders to advance service-line growth, strengthen organizational reputation, and increase employee engagement. Managed strategic relationships with stakeholders, clients, agencies, and vendors, including contract negotiations and complex project execution. Coached and mentored multidisciplinary teams to produce high-impact content and campaigns.

• Executed CRM-driven omnichannel campaigns across email, SMS, and web, consistently delivering 5x ROI through data-driven audience segmentation and personalization.

• Increased the average Google rating from 3.2 to 4.5 across 32 locations in 12 months—a 46% improvement—through a structured, feedback-focused reputation management campaign that strengthened patient trust and digital credibility.

• Served as the lead communications partner during Ascension’s 2024 cyberattack response, one of the largest healthcare cybersecurity incidents in U.S. history; partnered closely with legal and compliance leaders to develop and manage internal communications under intense pressure, uncertainty, and scrutiny.

• Served as Chair of Ascension Alabama’s 125th Anniversary, overseeing fundraising, employee engagement, and gala. 

The University of Kansas Health System, Kansas City, KS
Senior Corporate Communications Manager | April 2012-January 2022
Led internal and corporate communications strategy for a leading academic medical center spanning 100+ locations across two states and 15,000+ employees. Directed development of executive communications, annual reports, operational playbooks, videos, electronic newsletters, and enterprise-wide communications. Served as a key communications leader during the organization’s 2016 rebrand. 

• Re-engineered the corporate communications strategy, consolidating and governing enterprise email communications and newsletters to reduce message volume, eliminate duplication, and improve the delivery of critical information to employees, stakeholders, and vendors.

• Led day-to-day clinical communications during the COVID-19 pandemic, partnering with C-suite executives, physicians, and operational leaders to develop clear, consistent, and timely communications for a rapidly changing environment.

• Created an award-winning “Escape Room” employee engagement campaign that improved nursing retention and engagement and was subsequently replicated by 150+ hospitals across 45 states and one international organization (IABC winner: Best in Show and Employee Engagement awards).

• Led employee giving program and oversaw the communications strategy for $100 million Cambridge Tower hospital campaign. 

Atlantic Coast Home Care, Charlotte, N.C.
Vice President of Marketing and Communications | July 2011-April 2012
Led a team of 10 overseeing business development, direct marketing, brand strategy, and internal and external communications for a home health organization serving thousands of patients across hospitals and clinics throughout the Southeast.

• Increased enrollment and timely referrals by 10% in six months through targeted referral marketing and provider engagement strategies, positioning home health as the “front door” to the organization’s broader continuum of care.

• Developed caregiver-focused digital content and outreach programs addressing fall prevention, chronic disease management, and successful care transitions at home.

• Expanded grassroots community engagement through caregiver support groups, cultural events, and faith-based partnerships designed to reflect the diverse communities served.