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Highlights
Purpose: Improve access, remove barriers, and provide care to patients in response to the COVID-19 health crisis
Issue: Patients canceling appointments
30% daily cancellation rate prior to COVID-19 (1,800 out of 6,000 appointments per day).
70% daily cancellation rate after COVID-19 arrives (4,200 out of 6,000 appointments canceled per day).
Full funnel, omnichannel marketing approach
Optimize SEO content to add telehealth appointment availability to provider website profiles.
Promote telehealth services using collateral, print, online and social media Ads, and direct mail.
Nurture patients into services through targeted email outreach.
Connect consumers to telehealth services through paid search.
Increase findability and online reputation through search optimization.
Campaign Results
Telehealth reduced cancellations and increased patient volumes.
Week 1 - 1,086 patients scheduled telehealth visits.
Week 2 - 4,354 patients scheduled telehealth visits.
71% reduction in appointment cancellations.
7,000 outpatient visits per day.
1,000 new patients (16%+).
5,720 in-person visits per day.
1,280 (18%) telehealth patients.
208,247+ telehealth appointments completed within the first year of its launch.
100-year-old patient shares her first telehealth experience.
Patient education video.
Annual report feature and paid/organic social.
Page updated
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